If you’ve read through the other short articles in this series, either you already know what direction you want to take, or you may be thinking this is all a little overwhelming and that you need help.

If you want to try tackle it on your own then write out a plan, figure out a budget, work out a timeline and stick to it.

If you don’t have the time or expertise to accomplish that on your own, then talk to a good online marketing professional who will guide you through the process.  An experienced professional will talk to you about the following fundamentals:

  1. What’s your business and how does it compare/differ to your competitors?
  2. What goals do you have when it comes to online marketing?
  3. Within what sort of timeline do you want to reach these goals?, and
  4. What kind of budget do you have to work with?

After talking this through, a good online marketing professional should be able to use their knowledge, expertise, and experience to present a marketing approach that works best for your business.  That may mean that you just tackle one technique at a time, or try a balanced holistic approach involving all aspects of online marketing – it all depends on you and how you want to grow your business.

  1. The Important of Online Marketing for Small Business
  2. Search Engine Optimization (SEO): The Slow & Steady Approach
  3. Search Engine Marketing (SEM): The Quick & Easy Approach
  4. Social Media Marketing (SMM): Creating a Buzz with your Clients
  5. What Do I Do Next?